When you have a stylish college roommate, who looks chic even in the heyday of Fair Isle sweaters and LL Bean camp mocs, it is no surprise she becomes a successful designer. Helen began with something she couldn’t find, a simple piece to throw over a bathing suit and wear throughout the day. Inspired by her mother and friends easy summer style, she launched a line of tunics that can be worn from the beach right through to cocktail hour and everything in-between!
When did you launch Tideline Tunics?
I launched Tideline in the Spring of 2014.
What was your motivation / inspiration?
I love summer dressing. Easy, loose, simple clothes have always been my go to favorite. So, I thought I would make something I wanted to wear. The main style in the collection is basically a shirt dress that is casual enough to throw on over a bathing suit, yet covered up enough to wear throughout the day. Effortless and chic is what I’m aiming for.
Do you have a retail / manufacturing background?
I worked in women’s design at Ralph Lauren and then at J. Crew. When my second child was born, I put my career on hold. Now my children are launched and I am having a blast getting back into something I love.
What inspires you?
I am inspired everyday – especially when traveling… I love shopping in flea markets everywhere. I love France!
Who has influenced your work?
Classic movie stars and glamour girls influence my work. Lauren Bacall, Faye Dunaway, Babe Paley, Marella Agnelli, Bridget Bardot ~ all have timeless style. Some of the chickest women that inspire me, however, are my non-famous friends. Also, I am really loving Halston in the 70’s right now!
Who is your favorite up and coming designer?
My favorite designers are: Ines de la Fressange, Phoebe Philo and Ralph Lauren
Tideline sold here!
Where can we find Tideline Tunics?
For now, we are only sold in beachy shops (we have a list on the website). But not to worry, soon you will be able to order directly from the website. In the meantime, check out: the Monogram Shop in East Hampton and CJ Laing on Nantucket.
Dream accomplishment or project?
My dream is to see Diane Keaton wearing Tideline in a Nancy Meyers movie.
Go-to inspirational cocktail?
My go to cocktail is a toss-up between a Negroni and a Rum Southside with extra mint!
The Designer
Favorite place to relax on the beach?
My favorite place to relax at the beach is our beach club in East Hampton – surrounded by my oldest summer friends and all of our kids. I always bring a book but don’t get much reading done!
Are you working on anything new now?
Just sitting tight waiting for the late summer line to arrive!
For more about Tideline Tunics:
Website ~ tidelinetunics.com
Instagram ~ @helenfeid
Our college days….
the wry home