Entrepreneur Focus
Helen Feid

When you have a stylish college roommate, who looks chic even in the heyday of Fair Isle sweaters and LL Bean camp mocs, it is no surprise she becomes a successful designer.  Helen began with something she couldn’t find, a simple piece to throw over a bathing suit and wear throughout the day.  Inspired by her mother and friends easy summer style, she launched a line of tunics that can be worn from the beach right through to cocktail hour and everything in-between!

When did you launch Tideline Tunics?

I launched Tideline in the Spring of 2014.

What was your motivation / inspiration?

I love summer dressing.  Easy, loose, simple clothes have always been my go to favorite.  So, I thought I would make something I wanted to wear.  The main style in the collection is basically a shirt dress that is casual enough to throw on over a bathing suit, yet covered up enough to wear throughout the day.  Effortless and chic is what I’m aiming for.

Do you have a retail / manufacturing background?

I worked in women’s design at Ralph Lauren and then at J. Crew.  When my second child was born, I put my career on hold.  Now my children are launched and I am having a blast getting back into something I love.

What inspires you?

I am inspired everyday – especially when traveling…  I love shopping in flea markets everywhere.  I love France!

Who has influenced your work?

Classic movie stars and glamour girls influence my work.  Lauren Bacall, Faye Dunaway, Babe Paley, Marella Agnelli, Bridget Bardot ~ all have timeless style.  Some of the chickest women that inspire me, however, are my non-famous friends.  Also, I am really loving Halston in the 70’s right now!

  
Who is your favorite up and coming designer?

My favorite designers are: Ines de la Fressange, Phoebe Philo and Ralph Lauren

Where can we find Tideline Tunics?

For now, we are only sold in beachy shops (we have a list on the website).  But not to worry, soon you will be able to order directly from the website.  In the meantime, check out: the Monogram Shop in East Hampton and CJ Laing on Nantucket.

Dream accomplishment or project?

My dream is to see Diane Keaton wearing Tideline in a Nancy Meyers movie.

    

   

Go-to inspirational cocktail?

My go to cocktail is a toss-up between a Negroni and a Rum Southside with extra mint!

Favorite place to relax on the beach?

My favorite place to relax at the beach is our beach club in East Hampton – surrounded by my oldest summer friends and all of our kids.  I always bring a book but don’t get much reading done!

  
Are you working on anything new now?

Just sitting tight waiting for the late summer line to arrive!

For more about Tideline Tunics:

Website ~ tidelinetunics.com

Instagram ~ @helenfeid

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