Helen Feid

Helen Feid

When you have a stylish college roommate, who looks chic even in the heyday of Fair Isle sweaters and LL Bean camp mocs, it is no surprise she becomes a successful designer.  Helen began with something she couldn’t find, a simple piece to throw over a bathing suit and wear throughout the day.  Inspired by her mother and friends easy summer style, she launched a line of tunics that can be worn from the beach right through to cocktail hour and everything in-between!

When did you launch Tideline Tunics?

I launched Tideline in the Spring of 2014.

What was your motivation / inspiration?

I love summer dressing.  Easy, loose, simple clothes have always been my go to favorite.  So, I thought I would make something I wanted to wear.  The main style in the collection is basically a shirt dress that is casual enough to throw on over a bathing suit, yet covered up enough to wear throughout the day.  Effortless and chic is what I’m aiming for.

Do you have a retail / manufacturing background?

I worked in women’s design at Ralph Lauren and then at J. Crew.  When my second child was born, I put my career on hold.  Now my children are launched and I am having a blast getting back into something I love.

What inspires you?

I am inspired everyday – especially when traveling…  I love shopping in flea markets everywhere.  I love France!

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Who has influenced your work?

Classic movie stars and glamour girls influence my work.  Lauren Bacall, Faye Dunaway, Babe Paley, Marella Agnelli, Bridget Bardot ~ all have timeless style.  Some of the chickest women that inspire me, however, are my non-famous friends.  Also, I am really loving Halston in the 70’s right now!

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Who is your favorite up and coming designer?

My favorite designers are: Ines de la Fressange, Phoebe Philo and Ralph Lauren

Tideline sold here!

Tideline sold here!

Where can we find Tideline Tunics?

For now, we are only sold in beachy shops (we have a list on the website).  But not to worry, soon you will be able to order directly from the website.  In the meantime, check out: the Monogram Shop in East Hampton and CJ Laing on Nantucket.

Dream accomplishment or project?

My dream is to see Diane Keaton wearing Tideline in a Nancy Meyers movie.

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Go-to inspirational cocktail?

My go to cocktail is a toss-up between a Negroni and a Rum Southside with extra mint!

The designer!

The Designer

Favorite place to relax on the beach?

My favorite place to relax at the beach is our beach club in East Hampton – surrounded by my oldest summer friends and all of our kids.  I always bring a book but don’t get much reading done!

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Are you working on anything new now?

Just sitting tight waiting for the late summer line to arrive!

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For more about Tideline Tunics:

Website ~ tidelinetunics.com

Instagram ~ @helenfeid

College days....

Our college days….

the wry home



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